Privacy Policy

1. Introduction

Welcome to ALXUSA LLC ("Company," "we," "us," or "our"). This Privacy Policy explains how we collect, use, store, share and protect the information you provide when using our website mobile applications and casual gaming services (collectively the "Services"). By accessing or using the Services you consent to the practices described in this Policy. If you do not agree with any part of this Policy please do not use the Services.

2. Information We Collect

We collect information from and about you when you use the Services including when you visit our website, create an account, make purchases, interact with other users or participate in promotions. The information we collect falls into the following categories:

2.1 Personal Identity Information

Account Information: When you create a user account ("Account") we may collect your name, email address, date of birth and username. If you choose to link your Account to a social media platform we may also collect information from your social media profile as permitted by their terms such as your public username profile picture and age.

Contact Information: If you contact our customer support we may collect your name, email address and any message content to assist with your inquiry.

Payment Information: When you make in-game purchases or subscribe to premium features we collect payment details through our third-party payment processors (e.g., credit/debit card numbers billing addresses transaction IDs). This information is handled by secure payment providers and not stored on our servers.

2.2 Device and Technical Information

Device Data: We automatically collect information about the devices you use to access the Services including device type model and manufacturer operating system version unique device identifiers and browser information.

Network Data: We collect information about your network connection such as your IP address location data (derived from IP address or GPS if permitted) and mobile network information (e.g., carrier name signal strength).

Technical Logs: We record technical details about how you interact with the Services including error logs system configurations and performance data to troubleshoot issues and improve functionality.

2.3 Usage Data

Game Activity: We track your interactions within our games such as gameplay duration scores, virtual item purchases, in-game actions and interactions with other users.

Website Behavior: When you visit our website we collect information about your navigation patterns including pages visited, links clicked and time spent on different sections to analyze user preferences and optimize content.

Communication Data: If the Services include chat features, forums or user-generated content we collect the content of your communications to moderate interactions and ensure compliance with our Terms of Use.

3. How We Use Collected Information

We use the information we collect for the following purposes:

3.1 Providing and Maintaining the Services

Creating and managing your Account processing purchases and delivering in-game content or premium features.

Responding to your inquiries and providing customer support including troubleshooting technical issues or addressing payment concerns.

Verifying your age and eligibility to use the Services especially to ensure compliance with our minimum age requirement of 13 years old.

3.2 Improving User Experience

Analyzing usage data to identify trends and preferences and enhance game features website design and service functionality.

Conducting testing and quality assurance to debug errors improve performance and develop new products or updates.

Personalizing your experience by tailoring content recommendations and displaying relevant in-game offers.

3.3 Delivering Personalized Content and Advertising

Using device and usage data to show you targeted ads within the Services or on third-party platforms. This may include ads for our own games or those of our partners.

Using cookies and similar technologies to track your preferences and ensure ads are relevant (see Section 5 for details on cookies).

3.4 Legal and Security Purposes

Complying with applicable laws, regulations and legal processes such as responding to court orders or government requests.

Protecting the security and integrity of the Services including detecting, preventing and investigating fraudulent activities, security breaches or violations of our Terms of Use.

Enforcing our rights under these Terms including resolving disputes and protecting the rights of other users or third parties.

4. Information Sharing with Third Parties

We may share your information with third parties in the following circumstances:

4.1 Service Providers

We engage trusted third-party service providers to assist us in operating the Services such as payment processors, cloud hosting providers, analytics firms and customer support platforms. These providers have access to your information only to perform tasks on our behalf and are contractually obligated to protect it.

4.2 Advertising and Analytics Partners

We work with advertising networks and analytics providers to measure the effectiveness of our marketing campaigns and deliver personalized ads. These partners may use cookies or similar technologies to collect information about your activities across the Services and other websites (see Section 5).

We may share aggregated anonymized data (e.g., trends in user engagement) with third parties for market research or promotional purposes. This data does not identify you individually.

4.3 Legal Requirements

We may disclose your information if required to do so by law or in response to a valid legal request (e.g., a court order subpoena or government investigation). We will only share information to the extent necessary to comply with such requirements.

4.4 Business Transfers

In the event of a merger acquisition or sale of all or part of our assets your information may be transferred to the acquiring entity. We will notify you via email or prominent notice on our website of any such change in ownership or control along with how your information will be used.

4.5 Consent

We will share your information with third parties if you explicitly consent to such sharing for example when you choose to connect your Account to a social media platform or participate in a promotion that requires sharing data with a partner.

5. Data Security and Storage

5.1 Security Measures

We take reasonable technical and organizational measures to protect your information from unauthorized access disclosure alteration or destruction. These measures include:

Encrypting sensitive data during transmission using industry-standard protocols like SSL/TLS.

Implementing access controls to limit employee and third-party access to your information only to those who need it to perform their duties.

Regularly updating our security systems and conducting vulnerability assessments to identify and address potential risks.

Training our staff on data privacy and security best practices to ensure compliance with this Policy.

5.2 Data Retention

We store your information for as long as necessary to provide the Services fulfill our contractual obligations, comply with legal requirements or resolve disputes. Specifically:

Personal identity information and account data are retained for up to 5 years after your last active use of the Services unless you request deletion (see Section 6).

Usage data and technical logs are retained for up to 3 years to analyze trends and improve the Services.

Payment information is stored by our third-party payment processors in accordance with their own security policies and legal requirements.

When information is no longer needed we securely delete or anonymize it so that it can no longer be associated with you.

6. Cookies and Similar Technologies

6.1 What Are Cookies?

Cookies are small text files placed on your device when you visit our website or use our apps. They help us recognize your device, remember your preferences and improve your experience. We also use similar technologies like web beacons pixels and local storage to collect information about how you interact with the Services.

6.2 How We Use Cookies

Essential Cookies: These are necessary for the Services to function (e.g., maintaining your session remembering your login details). Without these cookies certain features may not work.

Performance Cookies: These help us analyze how users navigate and use the Services by collecting data on page visits, error rates and other performance metrics.

Functionality Cookies: These remember your preferences (e.g., language settings notification preferences) to personalize your experience.

Targeting/Advertising Cookies: These track your activities across the Services and other websites to deliver ads that are more relevant to you. They may also be used to measure the effectiveness of ad campaigns.

6.3 Managing Cookies

You can control cookies through your browser settings. Most browsers allow you to block, delete or manage cookies individually.

Please note that blocking essential cookies may impair the functionality of the Services. If you choose to block targeting cookies you may still see ads but they may be less relevant.

7. User Rights

Under applicable data protection laws you have the following rights regarding your personal information:

7.1 Access

You may request a copy of the personal information we hold about you. To do so contact us at [email protected] with "Privacy Access Request" in the subject line. We will respond to your request within 30 days of receipt.

7.2 Correction

If you believe any of your personal information is inaccurate or incomplete you may request that we correct or update it. Submit your request to our privacy team at the email address above along with details of the information that needs correction.

7.3 Deletion

You may request that we delete your personal information subject to legal exceptions (e.g., we may need to retain data for tax or regulatory purposes). Deleting your information will also terminate your Account and may result in loss of access to the Services including virtual goods or in-game progress.

7.4 Restriction of Processing

You may ask us to restrict the processing of your information if you believe it is inaccurate, contest its deletion or if you object to its use for direct marketing. We will temporarily limit processing while we review your request.

7.5 Data Portability

You have the right to request that we provide you with a copy of your personal information in a structured machine-readable format so you can transfer it to another controller if applicable.

To exercise any of these rights contact us at the address or email below. We may ask for proof of identity to ensure your request is legitimate.

8. Protection of Minors

The Services are intended for users aged 13 and older. If you are between 13 and the age of majority in your jurisdiction (typically 18 or 19 years old) you may only use the Services with the consent and supervision of a parent or legal guardian. We do not knowingly collect personal information from users under 13. If we discover that we have collected information from a user under 13 we will delete it immediately.

Parents or legal guardians who believe their child has provided us with personal information may contact us at [email protected] to request deletion or correction of that information. We may ask for verification of parental authority before processing such requests.

9. Changes to This Privacy Policy

We may update this Policy from time to time to reflect changes in our practices, legal requirements or technological developments. Updates will be posted on our website and dated at the top of the Policy. For material changes we will notify you via email (to the address associated with your Account) or through a prominent notice in the Services at least 30 days before the changes take effect.

Your continued use of the Services after any changes constitute your acceptance of the updated Policy. If you do not agree with the changes you should discontinue using the Services and request deletion of your Account and personal information as described in Section 7.

10. Contact Us

For questions comments or concerns about this Privacy Policy or your personal information contact us at:

ALXUSA LLC

802 N West St, Ste 105, Wilmington, Delaware, 19801

Email: [email protected]

Customer Support Hours: Monday–Friday 9:00 AM–5:00 PM Eastern Time

We are committed to addressing any privacy-related issues promptly and thoroughly. Please include "Privacy Inquiry" in your email subject line to help us prioritize your request.